Nike Women

Ultrasound

Background
Nike Women came to us with a singular mission: to serve mothers on the ultramarathon that is pregnancy. For Black mothers-to-be, access to sport and wellness isn’t just self-care; it’s survival. But that access is harder than ever.

Approach
Amplify the voices of Black mothers (and then get out of the way). Push expertise in the subject matter—mental health, community, advocacy—that is top of mind for Black moms-to-be.

Execution
Ultrasound, an open and honest five-episode conversation series for Black moms-to-be. Hosted by mom and Olympic champion Sanya Richards-Ross, each episode dives into the authentic experience of Black motherhood: its community, dreams, challenges, and joy.