Nike Running

Runners Helping Runners

Background
Tasked with developing storytelling for Nike Running’s flagship Must-Win Six shoes through the lens of different runners’ motivations. Because runners are driven by a range of motivations, the campaign needed to show off how the segmentation of the Must-Win Six connects any type of runner to Nike Running’s DNA.

Approach

Every type of runner may be motivated by a different need, but coming out of COVID times, community brings a sense of joy to any runner.
Let’s show a wide range of runners embracing the running community.

Create a campaign that celebrates the common joy any type of runner feels through community.

Execution
”Runners Helping Runners” A campaign that communicated the joy and optimism of running by featuring authentic NYC run club members whose personal pursuits align with themes of health, wellness, and most importantly fun.