nike fleece

cREATE IN cOMFORT

Background
Nike Fleece came to us with the task of establishing a modern and unique point of view for fleece, a relatable way for her and him to experience it in a 360-degree way. Nike is the biggest retailer of sweatpants in the world, but the brand currently looks stale in the marketplace.

Approach
Reintroduce the world of fleece by seeing it through the eyes of creative catalysts creating in Fleece. Be the ally to express individual creative confidence.

Execution
We partnered with key catalysts to represent a variety of categories through their authentic character and continued to fuel the heartbeat of fleece. The work shows how different worlds and ideas are connected by the benefits and versatility of fleece.