Superbowl 2025 Campaign

We partnered with Booking.com to launch a new ad campaign that highlights how it helps travelers get it ridiculously right every time. A continuation of the successful Booking.yeah campaign—which celebrates the YEAHs experienced throughout the travel journey—the new creative debuted live during the fourth quarter of the Big Game on February 9, bringing to life Booking.com’s ability to cater to every traveler’s unique needs and personalities, and to “find exactly what they’re booking for.”

Building on its playful and optimistic creative strategy, the campaign features a colorful cast of characters—ranging from relatable everyday travelers to beloved cultural icons, The Muppets. Whether it’s Kermit the Frog lounging at a beachfront vacation rental, Miss Piggy booking a high-end boutique hotel, a family finding the perfect resort with a waterpark, or a bachelorette party enjoying a classic Vegas hotel experience, Booking.com makes it easier for everyone to find and book their perfect stay, thanks to features like its easy-to-use app and free cancellation.

Agency: Zulu Alpha Kilo

Role: Brand Strategy | Comms Strategy | Social Strategy